Digital solutions are tools that leverage technology to streamline operations and create new avenues for interaction with customers. They can help businesses stay competitive, satisfy customer needs better, and fundamental aspects of architectural digital storage drive growth. It requires careful planning to select the best digital solutions. Here are some key factors you need to take into account when choosing the right digital business solution.

Many digital solutions rely on a mix of scalable and innovative technology that allows them to grow and change with the business. However, this flexibility comes with costs. It’s not unusual for successful solutions to create demands for expanded service as well as greater personalization and variability. The challenge for businesses that are digital is to embrace complexity and add real value, while avoiding unnecessary complexity.

Complex digital solutions can automatize routine tasks which reduces the amount of time that employees are occupied with tedious administrative tasks so that they can concentrate on more important tasks. They also help improve the management of data and enable more precise decision-making by utilizing real-time monitoring of data. These solutions can also help reduce costs and make scaling up the company easier.

The ability to communicate the value of these abstract capabilities is a problem for sales professionals. They need a strategy to explain how their solutions can provide tangible benefits for specific customer requirements, and they have to be able change their value proposition as the requirements of different customers change. Jeanne Ross is a principal researcher at MIT’s Center for Information Systems Research and coauthor of Designed for Digital: How to plan Your business for a Long-Term Success (The MIT Press, 2019). Follow her on Twitter @mit_cisr.