Examples of these workhorses include Ahrefs, Semrush SEO Anomaly and Moz Pro. Many of the best SEO software offer tools to help you improve your site in the long term with ongoing optimizations, site audits and reports. Some are geared toward helping you better select keywords and craft SEO-friendly content around said keywords. However, the data from Google Search Console may not be complete, such as link data or keywords for which you’re ranking. Plus, you can only use Google Search Console for sites you own. This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed.

KWFinder: SEO Keyword Tool

If you’re just starting out, it may be better to opt for a tool that’s simple and easy to get started with and has beginner-friendly tutorials. But if you’re a seasoned digital marketer, then an advanced tool will serve you better. If your website has a long history of inorganic link building, it’s wise to do a monthly disavow. Now, what we love about Detailed SEO the most is that it can preview the Open Graph data or Schema markup of any page in a single click. It also gives you direct shortcuts to a website’s robots.txt and XML sitemap. These features alone eliminate the need for three separate Chrome extensions and consolidate everything in a single, comprehensive extension.

In contrast, Qwoted helps you gain media attention with PR campaigns. Featured lets you reply to questions from trusted publications. Featured is a platform that links subject-matter experts to top publishers to increase visibility and get high-quality backlinks.

• If you use AI to write your content (and I don’t recommend it), ContentShake AI is one of the better tools we’ve tested.
• But if you’re a seasoned digital marketer, then an advanced tool will serve you better.
• RankIQ is a comprehensive SEO tool that provides actionable insights for your sites to rank higher.
• SEO tools are search engine optimization software that helps website owners improve their visibility on Google.
• It’s a PR platform, which helps you create and share press releases.
• Small businesses and content creators who need regular SEO-optimized articles.

MarketMuse offers a sophisticated approach to content strategy that goes beyond basic SEO tools. Its competitive analysis and topic clustering strengths provide valuable insights for serious content strategists. SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites. They also provide data to back up strategic decisions, helping you choose better keywords, generate keyword ideas, or fix technical issues. With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality. They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights.

Track Your Client’s SEO Goals

Resourceful and meticulous, it serves as a crawler to audit your SEO strategy and produce advice from a bot’s perspective. Rapid feedback on your pages is one of the most attractive qualities of this free SEO tool. This SEO tool provides a treasure trove of information that can help your SEO campaign in countless ways. A tool created by Google, PageSpeed Insights helps you understand the speed of your website and how you can go about improving it.

We Figured Out How AI Overviews Work & Built A Tool To Prove It

A single optimized blog post, web page, or video can attract thousands of qualified visitors for years—and you don’t have to spend a dime to promote it. All of these features are available with an intuitive interface that makes it easy for smaller businesses and beginners to use. ConversionIQ is HawkSEM’s proprietary technology that connects all your marketing data in one place to drive actionable insights and full-funnel attribution. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable.

Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. Improve your ecommerce SEO with the expertise of WebFX, the team behind SEO.com.

Tracking your website and keyword rankings is an essential part of the SEO process. The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected.

For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable. The entire UI and all the workflows are built around having to manage thousands of pages at once. You’ll instantly find all the broken links, missing meta descriptions, bad redirects, and duplicate content on your site. SEMrush’s rank tracking reports are also the best in the industry.

You can free test out GrowthBar for five days before upgrading to a paid subscription. It’s an all-in-one super powerful SEO tool for $29/mo, making GrowthBar significantly cheaper than most other quality tools. Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999. I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases. Jasper makes it easy to create quality content that’s SEO-friendly, engaging, and data-driven.